PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Why Doesn’t Google Change Your Music’s Albums? Influency.
The Influency and Integrated Marketing onion is about to get its layers peeled back. And as complex as the topic of Influency can be, new issues are always popping up. Yesterday, I was in the car, and because I had left my iPod at home plugged my Galaxy Nexus...
Perception, Reality, and Cell Service in Tunnels
Ever wonder why your cell phone doesn't work when you're in a tunnel? Or on the subway, 100 feet under ground? Of course not. You have no cell service because you have no contact with a cell tower. It's basically the same problem as your WiFi signal being better in...
Influency: Where Young People Don’t ‘Get’ On-Line Dating
This Influency stuff is big. It's everywhere. It's a little scary, maybe. But influence(y) we must, so ... This morning I came across an article about on-line dating. I'm Jewish. I've used JDate. And so while I'm not on the market, myself, when the powers-that-be...
Influency and Customer Service; Fraud at Verizon Wireless
Infleuncy is a tricky subject. Unless it isn't. Be everywhere, all the time, be ready to handle your customers' needs, and unless you're after negative influency, never accuse your customers of committing fraud. I'm a long-time Verizon Wireless customer. Long as in...
Business Change Highlights
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