by Jeff Yablon | Mar 2, 2018 | Marketing, Search Engine Optimization SEO
If I told you that Gumby Blockhead J was into search engine optimization you be skeptical—and rightly so. But the Gumby Blockhead characters are alive and ‘Gumby Blockhead” just started mattering. Because SEO is tricky, getting trickier, and getting harder...
by Jeff Yablon | Jan 30, 2018 | Marketing
One of my favorite marketing-and-trademark conversations has always been about what happens when a brand becomes generic. Xerox. Kleenex. TIVO. Band-Aid. What about the rare case where a genericized product actually gets improved upon? Are Nexcare Band-Aids...
by Jeff Yablon | Oct 10, 2017 | Business Change Highlights, Marketing, Media
The Village Voice is Dead. Long live the Village Voice. No, wait. The first half of that isn’t quite correct—yet—and the second half isn’t likely to happen in a way that matters. Today’s business change topic is the death of the Village Voice and how...
by Jeff Yablon | Sep 29, 2017 | Business Process, Marketing
We’re big proponents of the idea that management techniques transfer easily from industry to industry. In fact, I’m known to say that 95% of businesses do 95% of the same thing 95% of the time. But Restaurant Management is special. Restaurant Management is...
by Jeff Yablon | Aug 17, 2017 | Marketing, Search Engine Optimization SEO
The other day, something I wrote here almost seven years ago started picking up traffic from Twitter. It was a piece about where people looking for attention on the Internet should publish. And it got me thinking: what does the old phrase publish or perish mean,...
by Jeff Yablon | Mar 29, 2017 | Content, Marketing
Neil Gaiman, a guy who considers himself a lazy author, is not too lazy to write a book. But you are not Neil Gaiman. And now if you’re too lazy to write a book you can have one written by for you for the bargain basement price of just $25,000. That’s the...
