by Jeff Yablon | Jun 9, 2018 | Content
My Thoughts On Written Profanity I’ve long said that it isn’t a good idea to swear in any place that will get archived and come back to haunt you. Obviously, my use of the F-Bomb all over this piece conflicts with that. I’m sorry if you’re offended; there was truly no...
by Jeff Yablon | Sep 14, 2017 | Content
In life, as in business, some things are best thought of as magic. Don’t ask how they work, just be happy they do. On the other hand, some things work well enough—until you start thinking about what “well enough” means. Websites fall into this...
by Jeff Yablon | Jul 6, 2017 | Business Process, Content, Customer Service
How many friends do you have? How many are “internet friends”? Even more: how much thought have you given to what it takes to make friends—or about keeping friends on the Internet? I’m not talking about how unsocial social media can be. I’m...
by Jeff Yablon | May 26, 2017 | Content, Search Engine Optimization SEO
OK, time to ‘fess up: you aren’t giving enough thought to your business’ tactics for getting found, right? You say you are? You follow all the rules Google makes and your tactics for getting found adhere perfectly to Google’s dictums? What if I...
by Jeff Yablon | Mar 29, 2017 | Content, Marketing
Neil Gaiman, a guy who considers himself a lazy author, is not too lazy to write a book. But you are not Neil Gaiman. And now if you’re too lazy to write a book you can have one written by for you for the bargain basement price of just $25,000. That’s the...
by Jeff Yablon | Jan 23, 2017 | Business Change Highlights, Content, Media
Long before Kellyanne Conway called Sean Spicer’s comments “alternative facts”, the idea of the alternative press was on my mind. Now, speaking as a pure pragmatist, the last few days’ events have got me thinking. Where does the idea of...
