PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
“Think Different” (Not Apple, but OOMA)
From 1997 to 2002, Apple's main advertising campaign encouraged us to "Think Different". It was a plea to do exactly that, by getting away from Microsoft Windows. It was a business request for very real business change. Yesterday, I came across a new way to think...
Perception/Reality: Julien Smith Smacks Me Down/Thank You!
Last Friday, I used the words "wait until you see what he's going to do for us next week" about Julien Smith. And yesterday, Julien did something important, but it wasn't exactly what I was hoping for. He put me in my place. It only took me a few seconds of reflection...
Julien Smith, Louis CK, Facebook Timeline. In Common? SEO!
Early this year, I received a call from a comedian looking for help with his SEO. He was hoping that we'd do Search Engine Optimization on the phrase "Indian Comedian", but didn't think the price I quoted him made sense. In the interest of proving the value of SEO, I...
Here’s Long-Tail SEO for Facebook’s Timeline Going Live
When Facebook announced their new Timeline View, I told you about it immediately. I also activated Timeline on my Facebook account, even though it wasn't officially available. Courtesy of Timeline, starting a couple of months ago my Facebook account has looked like...
Business Change Highlights
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