PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
A New Spin on Reviews and Ratings (Perception and Reality)
After eating at Penelope NYC earlier this year, I wrote a piece about the flaws in on-line reviews at site like Yelp. And those flaws in most review systems are real; over time, almost every restaurant ends up with three or three-and-a-half stars on a scale of one to...
Dream Big, But Know What Business Change You’re After
Five times a week, give or take, I write a few hundred words here. The theme of the story is almost always business change, or search engine optimization, or customer service, because those are the things I know, the things I consult on, and the things I can use to...
Are There Limits In “It’s Not Personal, It’s Just Business”?
Occasionally, I talk sports here. Sports is big business, and there are some great lessons to be learned, whether from subjects like the NBA lockout and Journalism, The National Football League and Socialism, or the way my beloved New York Mets negotiated with a...
More on The Marketing Genius of Elvis Costello, Businessman
Elvis Costello and Seth Godin aren't usually spoken of in the same sentence. Pay attention: Last week I suggested that unless he's a real altruist Elvis Costello is a marketing genius. Over the weekend, Seth Godin made a point that proved the likelihood of the latter....
Business Change Highlights
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