PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Perception, Reality, and Service Level Agreements (SLAs)
Comedy comes from pain. Art, too. Sure, some people are so creative that amazing stuff just pours out of them, but just as creativity springs from need, pain is the largest precursor to artistic expression. So what alternate reality creates Service Level Agreements? I...
Twitter Innovates Advertising. I Never Thought I’d Say That.
When Facebook suggested I be friends with Lady Gaga, I was not amused. My position on the inappropriateness of Faceboook's patent on the news feed portion of their service is well-known, and a cornerstone of our Search Engine Optimization practice. I've also picked...
If You Call Yourself “Authentic”, Can You BE Authentic?
A few months ago I wrote a piece accusing Chris Brogan of being less smart than Gary Vaynerchuk. Chris didn't like it, and he said so. Because it's my nature to care about the impact I have on people, it bothered me that I had hurt Mr. Brogan's feelings. I mean that...
Android and the Brooklyn Bridge: Google Buys Motorola
What would you do if you had a spare $12.5 billion in cash lying around? If you were Google and it was today, you'd buy Motorola—or at least the half of Motorola that was split off last year to be in the cell phone and SmartPhone business. If this wasn't Google, it...
Business Change Highlights
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