PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Native Advertisements, Kim Kardashian, and the FTC
In 2009, The Federal Trade Commission created a rule that banned native advertisements without disclosure. We weighed in on the idea, saying that for $11,000,01 (the fine was $11,000) we'd post native advertisements for you, and a couple of months later followed up on...
The Death and Rebirth of Blog Comments
A couple of years ago I found myself in a back-and-forth through LinkedIn with Brian Clark, the impresario at Copyblogger and a guy I once referred to as the smartest guy in business. Brian and I were talking about his decision to turn off comments at Copyblogger, and...
The Magic of Perspective
The magic of perspective is ... well, it's magic. Nowhere is this more true than in geopolitics, or in content marketing. I was reminded of just how important this magic of perspective thing is a few weeks ago, when a friend of a friend posted this video about The...
Your Content Marketing Sucks
Your Content Marketing Sucks. The idea of what makes for great content marketing and who's good at it is evolving at an incredible pace. How fast? The amount Search Engine Optimization's value shifted over the course of about five years seems about equal to what's...
Business Change Highlights
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