PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Pixar Storytelling Content Marketing: Be Your Audience
Break down Pixar's 22 Rules for Phenomenal Storytelling and you'll find that some rules resonate for you more than others. This will be true whether you're creating art for art's sake—can anyone afford to do that anymore?—or are a proud, unrepentant Content...
Character Purpose in Storytelling
We all know a character or two. Not characters in plays, films, or other stories, but ... you know ... characters. People with an edge or a story of their own or at least an edge that looks like there's an interesting story behind it. What's Character Purpose in...
Pixar Storytelling Content Marketing: a Preamble
Last week I announced a series based on Pixar's 22 Rules for Phenomenal Storytelling. As many stories do, we'll start with a sort of introduction. Let's talk about the idea of what matters in Pixar Storytelling Content Marketing. Until the Internet started evolving...
Pixar’s 22 Rules for Phenomenal Storytelling
The guys at Pixar have storytelling down to an art. In fact, the creators of the animated films with the widest appeal of the last twenty years or so have turned storytelling into not just art, but science, too. Here are Pixar's 22 Rules for Phenomenal Storytelling:...
Business Change Highlights
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