PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
A Fallacy in Content Marketing (Where Influency Comes From)
Let's take a peek behind the content marketing curtain. There's a lot that goes into content marketing. Being in the biz, one of the things I find most interesting about that is a new trend predicated almost entirely on Google telling the world—no...
News, Influency, The Speed of Information, and the REAL 1%
This morning a few things occurred to me that might seem unrelated. They aren't: Ever consider who the '1%' is? Think it's rich people with big houses and bigger bank accounts? Wrong. The Real One Percent is ... you. While Quality still trumps Quantity, today the...
Where Is Your Marketing Message Actually GOING?
Last week, Eat24, one of the aren't-there-too-many-of-these? restaurant delivery services, shut down their Facebook page. But Eat24 didn't merely pull the plug; they posted a long explanation of why they were bolting the largest social network. Facebook's Director...
Paul Krugman, Nate Silver, Influency: A Real Life Big Bang
We cover a lot of ground at Answer Guy Central. This morning, the folks at ReadWrite reminded me just how much ground when they published a story about two scientists-turned-journalists who are in the middle of a Twitter slap fight and it occurred to me that: I've...
Business Change Highlights
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