PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Everyone Is a Handyman
Everyone is a Handyman. While there are elements of that statement that have always been true, the idea that we're all handypeople is becoming more and more apropos as the Internet economy continues to take hold and continues to redefine Influency. Sure, there...
Your Old-School Marketing, Optimization Tactics Are Failing
In Optimization and Influency, in case I haven't been clear enough on the subject, cheating is a bad idea. Cheating is a bad idea in journalism and blogging. Cheating will catch up to you on social networks. Cheating is bad. Bad, bad, bad. And if you believe this...
The Influency Microphone—And Figuring Out What’s Real
This morning, two interesting things happened to me. They turn out to be linked, and that's a story about Influency, and, it turns out, Optimization. The second one was when I received a note from one of our readers pointing out a problem he'd noticed in a post I...
The Answer Guy’s 2013 ‘Worst Person of The Year’ Award
I'm not a fan of platitudes and awards. Mostly there as a matter of self-congratulation, to me many "best of" lists mean nothing—proven by how quickly they're forgotten. But for 2013 we're bestowing a Worst Person of the Year award. You'll likely forget our...
Business Change Highlights
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