PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Marketing People, Geeks, and Bean Counters
The other guys are coming to get you. Let 'em. In fact, if you're after Influency, you'd better let the other guys get close. I haven't mentioned coopetition in a while, and it occurred to me this morning after reading a piece at businessgrow.com that we need to give...
The Many Colors of Influency
Verizon may be known for their red logo, but they understand all the colors of Influency. Today this piece at Mashable made me think about my one-time employer. Verizon has started deploying 'regular' phone service using wireless spectrum. And it make sense. And it's...
Thinking Requires Actual . . . Thinking. That’s Influency
One of the hallmarks of Answer Guy Central, both in terms of what we get done for our clients and how I write the words you find here most days, is that we consider and act on many different variables. In a world becoming both bigger and smaller at the same time—and...
Social Media, Content Marketing, and Naïveté
This morning, I searched Google Images for the phrase 'self-promotion optimization'. The first three results are what you see above; they're all books. Each espouses and teaches the same thing: it's OK to be self-promotional. In fact, being self-promotional is...
Business Change Highlights
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