by Jeff Yablon | Oct 20, 2009 | Business Process, Media
Craig Newmark is a very smart man. Sure, you can be cynical and look at Craigslist as a fluke, or a ‘first-to-market’ that got lucky and think otherwise, but that would be a mistake. The guy continues to churn out one smart business change after another at...
by Jeff Yablon | Oct 19, 2009 | Business Process, Media
Once again, brilliant marketing dude Seth Godin has me thinking. Read his story about apples and experts. Here’s what that makes me think of: We act as our clients’ experts in various fields. The Computer Answer Guy fixes broken IT models. PC-VIP...
by Jeff Yablon | Oct 16, 2009 | Business Process
Do you use Gmail? What about Hotmail, Yahoo Mail, or any of the other “free” e-mail options? Wait; you’re surprised by my use of quotes on the word free? You’ve probably noticed that when you send e-mail using the services I mention they get...
by Jeff Yablon | Oct 15, 2009 | Business Process
Part of my day is spent looking for new trends. How could I comment on business change otherwise? Now I want Mrs. Brady to be my technical support guru. Yep. Florence Henderson — Carol Brady of The Brady Bunch fame — is in the technical support business. C’mon,...
by Jeff Yablon | Oct 14, 2009 | Business Process, Marketing
OK, folks, READ THIS, and then listen up . . . I’ve said before that Seth Godin is a genius, and for me this just proves it, more, and again. The one that stopped me in my tracks was this tip for holding on to customers: You can create switching costs, so that...
by Jeff Yablon | Oct 14, 2009 | Business Process
An amazing idea: the worst threat to security in your computer may not be a virus, or a piece of stray mal-ware. It’s your operating system. Or so says Brian Krebs, blogging for The Washington Post. And he’s probably right. The issue, says Krebs, is that...
