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Business Change Marketing: Grab The Long Tail and Hold On!

by Jeff Yablon | Oct 5, 2009 | Business Process, Marketing, Search Engine Optimization SEO

What if I told you to pay more attention . . . pay lots of attention to the “long tail” ? Would that mean anything to you? If yes, keep reading. If no, keep reading and pay very close attention, because this is the single most important issue for your...

The Killer App: Business Change You May Not Want, But Will Have

by Jeff Yablon | Oct 2, 2009 | Business Process, Media

I have two words for you today: Google Wave. If you like, you can watch a short video here. This week, Google lifted the curtain on a new product that’s been getting talked about for a year now, by allowing 100,000 pre-selected people into a beta program for...

Xobni is The Intersection of E-Mail, Business Change and Social Media

by Jeff Yablon | Oct 1, 2009 | Business Process, Media

Here’s a tough one: What if you know about an amazing piece of software, but you don’t use it because it adds to conflicts that other software has with . . . everything? Do you choke it down and use it anyway? Do you recommend it to others? In my case the...

The Business Change That Is Social Media

by Jeff Yablon | Sep 29, 2009 | Business Process, Media

Imagine you’re in business, and you want to keep in touch with all your clients, friends, contractors, and everyone else you’ve ever touched. What do you do, write a newsletter? Do you mail that? Does anyone read it? Today, of course, it’s likely...

Google’s New Business Change: Do Evil with Net Neutrality

by Jeff Yablon | Sep 26, 2009 | Business Process

I don’t get to defend telcos very often. AT&T, Verizon, and the like make up rules, enforce government regulations in a way that hurts their customers, and generally are questionable corporate citizens so much that it’s hard to be on their side. Today...

Life Change? Business Change? Default on Your Mortgage?

by Jeff Yablon | Sep 25, 2009 | Business Process

Hey, I have an idea . . . let’s all default on our mortgages! It isn’t really a surprise, is it? Enough people now see this kind of thing as  “standard operating procedure” that the Los Angeles Times is reporting on an epidemic of folks walking...
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