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Google Unveils The Ultimate SEO Penalty: Invisibility

by Jeff Yablon | Feb 25, 2011 | Business Process, Search Engine Optimization SEO

Yesterday Google turned the Search Engine Optimization world on its head. I had been all ready to write about Axl Rose today, as the erstwhile Guns N’ Roses front-man is the subject of a great article on Business Change in the latest issue of a major business...

Business Change, Fifteen Pennies At a Time [Square Deal]

by Jeff Yablon | Feb 24, 2011 | Business Process, Media

I have this little device in my bag of tricks. It’s called a Square, both because that’s its shape and because Square is the name of the company that manufactures The Square. Oddly, although there’s no web site to be found at square.com, Square the...

Don’t Anger Twitter. They Own You. Or Your Words. Or Not.

by Jeff Yablon | Feb 21, 2011 | Business Process, Content, Media

As you know, there’s this Twitter thing making the rounds of the Intertubes. All the kids are doing it. People have stopped blogging. 140 characters is the limit for most anything you have to say. Which of course means I’ve already gone too far here....

Does Google Forget? On Search Engine Optimization Penalties

by Jeff Yablon | Feb 16, 2011 | Business Process, Media, Search Engine Optimization SEO

With  Search Engine Optimization more and more becoming the most important business change you can put in place, you know you’d better do it the right way. And although Google admits they even they don’t know the best way to do SEO, do SEO you must. Matt...

The E-Myth Revisited, and Revisited, and Revisited

by Jeff Yablon | Feb 14, 2011 | Business Process, Customer Service

About 18 months ago, my phone rang and on the other end was none other than Michael Gerber. OK, actually it was Michael Gerber’s assistant on the phone, but it turns out that Michael Gerber was requesting a meeting with me. A few days later that meeting came...

Real World: The AOL / HuffPo / Tim Armstrong Debate Goes On

by Jeff Yablon | Feb 11, 2011 | Business Process, Search Engine Optimization SEO

I was wrong. Twice. Tim Armstrong is a genius, and AOL buying the Huffington Post doesn’t represent the disassembly of journalism in favor of pure search engine optimization. Just Kidding. I’ll stick with my statement that Tim Armstrong has redeemed...
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