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Great Marketing? Get Your Customers to Evangelize For You

by Jeff Yablon | Jun 14, 2011 | Business Process, Marketing, Media

I wasn’t thinking about Seth Godin when I got to Los Angeles for the Ph. D. robing of Dr. Barbara Yablon Maida. But a couple of evenings ago I found myself at a party attended by some very smart people. And talking about Answer Guy Central with one of those...

Sending Out Props: A Great SEO Lesson

by Jeff Yablon | May 11, 2011 | Design, Marketing, Search Engine Optimization SEO

I haven’t written anything about Search Engine Optimization in a whole week. No, I haven’t lost interest. No, I’m not ready to stop hitting you over the head with how important SEO  (or SEO Consulting if you don’t have the time to handle SEO...

Hubspot Strikes Harder. And Their SEO Grabs Your Long Tail

by Jeff Yablon | May 4, 2011 | Business Process, Marketing, Search Engine Optimization SEO

Yesterday my phone rang. it was an attorney, looking to pick my brains and exchange ideas about Hubspot. The first part of that statement isn’t the part that matters, except that attorneys do tend to be pretty smart. And this guy was. He knew more about Hubspot...

RE: Long Tail Marketing, SEO: Ask Who Really Caught Osama?

by Jeff Yablon | May 3, 2011 | Marketing, Search Engine Optimization SEO

Who Really Caught Osama? I did. Now if I could just figure out how to collect that $25 million bounty on Osama’s head. Yesterday, playing on my desire to write some humor into the topic of how brilliant a guy Seth Godin is, include a word or two about the...

Reuters Fights Spam and Your SEO Efforts, But Does it Right.

by Jeff Yablon | Apr 28, 2011 | Design, Marketing, Media, Search Engine Optimization SEO

This morning I found myself reading a post about Search Engine Optimization at Reuters. You know a topic has hit the mainstream when a news service like Reuters picks it up; I suppose the JC Penney SEO debacle mattered even more than I realized. I decided to comment....

Howard Stern, Divorce, and “I Just Want Out” Business Change

by Jeff Yablon | Apr 25, 2011 | Business Process, Marketing, Media

I’m a big proponent of drawing on your personal life to make the things you say and write in business more “real”. I learned that lesson a long time ago, and although it can sometimes scare people away it serves me well when I do business with folks...
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