by Jeff Yablon | Feb 22, 2011 | Marketing, Media, Search Engine Optimization SEO
So I look down at my Droid one night last week, and there’s a nasty Tweet directed at me by Nick Denton. Nick is a famously-cantankerous (and very successful) blogger, and owns the Gawker Media family of blogs. Gawker includes in its stable Gizmodo, one of the...
by Jeff Yablon | Jan 27, 2011 | Business Process, Customer Service, Marketing, Media, Search Engine Optimization SEO
I’ve told you before about the client who asked me if the world has too many blogs. I’ve pointed out that kids hardly blog at all. And I’ve given my opinion: if you have nothing to say you should stop blogging. You have something to say. Yesterday I...
by Jeff Yablon | Jan 19, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
A few months ago, The New York Times instituted a new policy: they made their reporters available for comment. It’s unusual for a large company to put their employees “out there” in that way, and groundbreaking to mandate that semi-famous (and even...
by Jeff Yablon | Jan 6, 2011 | Business Process, Customer Service, Marketing, Search Engine Optimization SEO
Julien Smith Rocks. I’m not prone to gushing that way. I think Anthony Robbins is a fraud, I believe Chris Brogan, smart as he is, to have very little of any real importance to say, and in my eyes Ken Rutkowski, a great guy and former business partner, is...
by Jeff Yablon | Dec 24, 2010 | Marketing, Media, Search Engine Optimization SEO
Take a look at this post from yesterday’s Top Rank Online Marketing Blog. Lee Odden is one of the best-known and best-respected online marketing gurus around today, and he’s asked whether Search Engine Marketing (SEO) actually works, and whether it’s...
by Jeff Yablon | Nov 29, 2010 | Business Process, Marketing, Search Engine Optimization SEO
You know the inmates are running the asylum when The New York Times devotes a very long article to a subject. Yesterday, a Sunday Magazine-length piece ran in the Times, telling us “all about” how being really, really bad at customer service can be a...
