by Jeff Yablon | Jan 27, 2011 | Business Process, Customer Service, Marketing, Media, Search Engine Optimization SEO
I’ve told you before about the client who asked me if the world has too many blogs. I’ve pointed out that kids hardly blog at all. And I’ve given my opinion: if you have nothing to say you should stop blogging. You have something to say. Yesterday I...
by Jeff Yablon | Jan 20, 2011 | Media, Search Engine Optimization SEO
Got Your Attention, Didn’t I? Welcome to Search Engine Optimization Through Long-Tail Marketing. Now let’s keep you here. I don’t know for sure whether Manitoba’s is a Lesbian Bar*. In fact, I’m guessing it isn’t. But as this...
by Jeff Yablon | Jan 19, 2011 | Business Process, Marketing, Media, Search Engine Optimization SEO
A few months ago, The New York Times instituted a new policy: they made their reporters available for comment. It’s unusual for a large company to put their employees “out there” in that way, and groundbreaking to mandate that semi-famous (and even...
by Jeff Yablon | Jan 12, 2011 | Customer Service, Media
Have you ever had a customer service representative, immediately after doing the opposite, speak the words “I hope I’ve provide you outstanding customer service today” as your contact with them ended? Of course you have. Not actually providing...
by Jeff Yablon | Dec 27, 2010 | Business Process, Customer Service, Media, Search Engine Optimization SEO
2010 will be remembered as the year that business change was all about Social Networking and Search Engine Optimization. Oh: And for Apple’s attempts to control the Media Business. And when Cloud Computing became real. And when Customer Service finally died . ....
by Jeff Yablon | Dec 24, 2010 | Marketing, Media, Search Engine Optimization SEO
Take a look at this post from yesterday’s Top Rank Online Marketing Blog. Lee Odden is one of the best-known and best-respected online marketing gurus around today, and he’s asked whether Search Engine Marketing (SEO) actually works, and whether it’s...
