OK, folks, READ THIS, and then listen up . . .

I’ve said before that Seth Godin is a genius, and for me this just proves it, more, and again.

The one that stopped me in my tracks was this tip for holding on to customers:

You can create switching costs, so that the hassle and cost of moving to a cheaper competitor is so great, it’s just not worth it.

Yikes. And true.

We’re preparing a multi-part description of our recent odyssey with a service called Hubspot. These guys provide one of the most most amazing legitimate marketing opportunities you’re going to find anywhere. Oh, and: once you’re in, good luck getting out.

How good are they? If you’re just starting out, I’ll tell you something: they’re so good you shouldn’t let that last statement scare you away.

More business change tomorrow . . .

Share This