And now, from the land where the sun never sets, real business change through Social Networking.

IKEA, everybody’s favorite retailing-as-world-dominance outlet, is using Facebook in a way that’s proving incredibly successful.

While its cost is such that I can’t recommend this plan to everyone—or almost anyone, really—it’s innovative as can be and brilliant if you happen to be a huge retailer staring down the barrel of an expensive “come see our new store” campaign.

But isn’t there a small-business equivalent? No, you don’t have the reach of an IKEA, and giving away one of each of your inventoried items might break you. But maybe you can find something that resonates, say, maybe like this idea.

Keep innovating. And if you aren’t doing it already make sure you start using Social Media in your marketing plans.

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