Video Business Change: Paying for TV and Movies on the Internet
The world loves video. Nothing gets more traffic. Whether you’re into TV sitcoms, action movies, or pornography, the Internet has something you could be watching for free, right now, instead of doing your job.
How much longer will it all remain free?
iTunes, the only place where paid video content has reached critical mass, may actually be standing in the way of content providers getting paid. Having created a model where people who are willing to use their bloated software to see videos on tiny screens, Apple’s “buy, don’t rent” policies are now becoming a problem.
Hulu, the most successful of the free streaming sites, is trying to figure out how to get paid. So is Google’s YouTube. And things aren’t going well, because “streaming” video for right-now viewing just . . . seems . . . like . . . it ought to be free. Oh, and while the masses generally seem oblivious to such things, it seems that everyone understands how bad a deal paying $1.99 to stream a video feels like when you could buy it for the same price.
Bringing the subject back to something I’ve pointed out before: big media doesn’t get it. Business Change can’t happen without change.
Do you see a lesson or two in there for your business?
Link to this pageTags: business change, hulu, itunes, movies, television, video, youtube
December 9th, 2009 at 3:56 pm
I smell RSS?
It looks just like another RSS feed. Except the “feed” in this instance is actual news instead of blogs. Which makes this a good thing, despite its overly simple design. I think calling this innovative is a bit of a stretch, but anything on the net which contains the reports of actual Journalists, with actual news (that is new facts and not regurgitated opinions, AKA blogs) is a breath of fressh air. So yay for Google! Just when I was ready to chalk them up to just another bunch of “its all in the cloud” freaks, they show us that they may yet still live on earth. Ironically you can check out this same post which I made on Google’s Sidewiki on the actual “Living Stories” page found at:
http://www.google.com/sidewiki/entry/LandonAaronP/id/DZpabRZKHDxGJNxWKBLiqI6ppI0
December 9th, 2009 at 5:50 pm
Landon, I think you misplaced that comment, but I like your spin!
February 16th, 2010 at 8:33 am
[...] There’s a very small piece of me that finds the debate and protest against Google’s action fascinating. And it’s a huge protest; search Twitter for #Musicblogocide2K10 to see (Or Google itself once Twitter’s history expires). I’ve covered various aspects of music and movie piracy a few times (see here and here) and how studios are taking more successful steps to get us to pay for Movies and Television on the Internet. [...]