If you live in New York City you know The Village Voice. In fact, even if you don’t live in The Big Apple you’ve probably heard of what was once an important, influential weekly newspaper.
The Village Voice has become irrelevant. Why?
A few days ago, I responded to a tweet by social media guru Jeff Jarvis. His question: “When Did The Village Voice Become a Prude?”
My answer was that when they stopped being an independent property (The Village Voice is now part of the same big company that owns mainstream newspaper Newsday) they stopped having the freedom to say what they wanted to, when they wanted to, about what they wanted to. Simply put, The Village Voice had lost its voice.
Do YOU have a Voice?
Business changes. The business change at The Village Voice has been to make itself irrelevant by being careful about politically correct wording and homogenization of their message at the hands of someone with a “higher purpose”.
And THEN The Internet came along, and social media and social networking became the way we all started getting our information. Not a good combination of events.
Nobody is listening if you don’t have a message. Your job is to create one, hone it, find the people who want to hear it, and deliver that message, over and over and over again. That’s business change for you, creates business change for them, and is the way business (and marketing) get done today.
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