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Don’t Link Anything? Don’t Use The Internet. (Dvorak)

Here’s a link. Click it quick, because in about a month it might not be there any more.

And John Dvorak is cranky about it.

(Don’t worry; we’ve got your back. Even if that link goes away, you’ll be able to read what was in it, here. Unless Facebook sues us for copyright infringement and we have to take it down):

Here’s what matters in this story, and what you need to do about it if you’re going to manage business change as more and more of what you do moves to The Cloud:

A couple of weeks ago, when Facebook acquired a small company called Drop.io, they immediately announced that they were going to shut the company down. What part of this was about buying a competitor to eliminate it? Probably none; Facebook didn’t have anything to fear from Drop.io’s activities in a small part of their universe.

Facebook bought Drop.io not for its intellectual property, and not because Drop.io was a threat. Facebook simply wanted the guy who invented Drop.io to work for them, and paying for his company was the easiest way to make that happen. So What?

If you’ve been using Drop.io, a free place to “drop” your stuff on the Internet so others could share it, your stuff is about to go away.

Facebook has no obligation to keep your stuff where it is. I have no rant against them. And unlike John Dvorak I won’t be telling you to stay out of the cloud in fear of this kind of thing happening again, maybe at a more significant web site than Drop.io, maybe causing you a big headache.

But as you start using more and more cloud-based resources on the Internet—and you will—you must have a plan to get you stuff back if you ever need to. If you like, contact me; the Answer Guy helps companies manage this kind of business change.

Want proof this stuff matters? Take a look at this article from last February: Your Web Site Belongs To Someone Else.

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