Facebook became bigger than Google over a year ago. Twitter is huge. But you know who’s bigger? Matt Drudge.

Drudge, the impresario of The Drudge Report,  of course isn’t actually bigger than Twitter or Facebook. But he’s more influential. The Drudge report sends more traffic to other web sites than anyone else, including Facebook and Twitter.

That doesn’t help Matt Drudge directly, not that he needs help. Except: maybe it does; if The Drudge Report drives that much traffic, it can sell that much more advertising, at a higher price.

What can you do to become Matt Drudge? Probably nothing. But here’s what matters:

Be connected.

Gary Vaynerchuk is connected. So is Julien Smith. And Seth Godin, the guy who coined that word “tribe” used in this piece’s title? He’s as connected as anybody. After all, Seth Godin Found Osama Bin Laden.

If you haven’t figured out how to get connected, contact us; we’ll help. But do it soon, because every day you allow to pass without taking your tribe seriously is one more day that you get farther from your chance to be Matt Druge. Or even Jeff Yablon.

Did I hear somebody say “long tail marketing“?

 

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