No Process? No Business.

Influency Marketing on FaceookInfluency Marketing on LinkedInInfluency Marketing on Google+Influency Marketing on Twitter

Google: So Dominant in Data, They No Longer Care About Data

5 Flares Twitter 1 Google+ 2 Facebook 1 LinkedIn 1 Email -- 5 Flares ×

When Google decided this week to shut down Google Labs, people who analyze these things scratched their heads, and then mostly opined that Google was shuttering Labs to concentrate on core business opportunities.

True enough. But then something else happened that brought into focus where that core is: Google is Killing the Google Toolbar.

This isn’t really that big a deal when viewed in its own right. As Google points out, quite a bit of what’s “in” the Google Toolbar is handled directly by browsers; in many ways the Google Toolbar has become redundant.

But it’s a misdirect. As Danny Sullivan pointed out at Search Engine Land, Google Toolbar wasn’t delivered out of the goodness of Google’s heart. Google gave us the Google Toolbar because it gave them a way to track everything its users do, thereby delivering more data to Google upon which they could build their Search Engine business, which drives their advertising business (which contributes well over 90% of Google’s total revenue).

In other words, the Google Toolbar was all about Search Engine Optimization. Not the kind of SEO that we do for our clients, but “using the Search Engine Business to Optimize everything Google does”.

Let me be clear about something: Google hasn’t officially announced the death of Google Toolbar; they’ve only said that starting in the latest version of Firefox they won’t be supporting it. But if there’s no more Google Toolbar for Firefox there won’t be any more Google Toolbar for Internet Explorer, either. And why?

Because Google’s decided that they have more to gain by pushing us all toward their own browser (Chrome) then they gain from tracking our movements as we use other browsers. They feel so strongly about this, they’re willing to stop collecting the data that users of other browsers have been feeding them through the Google Toolbar.

Google, in short, has decided that they’ve collected enough data.

Google’ s in the data business. There’s no such thing as “enough”. Unless they believe that what they can collect from this point forward is statistically accurate enough to make what anyone else contributes unmeaningful.

Which screams “Monopoly!”. Up until very recently I’ve defended Google against such charges. Now, I think I’m going to have to go the other way. Google Fears Anti-Trust Charges for a very good reason; they’re no longer interested in their competition. Because Google Has No Competition.

I could leave you there, but I feel as though I’d be missing an opportunity for us both if I didn’t remind you that in that environment you need Search Engine Optimization more than ever.

Contact Me Here.

5 Flares Twitter 1 Google+ 2 Facebook 1 LinkedIn 1 Email -- 5 Flares ×

Trackbacks/Pingbacks

  1. Google Buys Motorola. Android Become The Brooklyn Bridge - [...] and search. Google’s become so powerful they don’t have to care about fragmentation, don’t have to care about pesky …
  2. Google+ ISN'T Social Networking. It's Really Social CONTROL - [...] all about Google taking the position that they are all they or you need and they know what’s best …
  3. No Consensus On Whether It's a Good Idea: Google Buys Zagat. - [...] as soon as Google integrates Zagat reviews into their search and mapping products. Remember when Google dropped all reviews other than …
  4. The Newest Version of Monopoly: All Google, All The Time - [...] My favorite testimony in the Senate/Google Monopoly hearings came from Jeremy Stoppelman. Mr. Stoppleman, the CEO of Yelp, which …
  5. As Google Becomes More Ubiquitous, They Get Sloppier, Too - [...] Google has decided that they don’t have quite enough of your information, so now they’re offering to pay for more …
  6. Bing REWARDS? Bing Toolbar? Where's the Coopetition? - [...] Google had a toolbar and shut it down. Google no longer needed what their toolbar was bringing them (more …
  7. Zagat Now Free. Google Now Paid. Evil Is Everywhere - [...] go to another bank. When Google gives away a service in exchange for mass and you contributing to the …
  8. Panda: A Cute, Cuddly, SCARY Change to Search Marketing - [...] times before: there’s this piece on search engine invisibility, the time I told you about Google being so dominant in …
  9. Can Yelp Make Influency Using 'WordMaps' to Find Hipsters? - [...] Yelp’s put together what I’m guessing are the most popular search terms from their vast data store, and  they …
  10. Seth Godin: 'If You're Not The Customer, You're The Product' - […] Possessing as much data as they do, Google can manufacture Choke Points pretty much anywhere they want them, and …
  11. Google Play Music, Bing Crosby, and Christmas '2010' - […] Google has a data problem. And that’s an Influency problem. If your customers get data from you and realize …

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Follow

Get new posts delivered to your Inbox

Join other followers: