No Process? No Business.

Influency Marketing on FaceookInfluency Marketing on LinkedInInfluency Marketing on Google+Influency Marketing on Twitter

It’s Really Social CONTROL; Google+ ISN’T Social Networking

If it didn’t come directly from Google Chairman Eric Schmidt it would sound paranoid. But it does:

Google+ isn’t a social network; it’s a way of keeping tabs on you.

OK, so I made the words a little stronger than could be called a direct quote. But I’m not exaggerating Schmidt’s point, and he actually said the first part: Google+ isn’t a social network.

Schmidt said that last week, while trying to explain why Google+ requires you to use your real name on accounts. And I’ll tell you what: I’m OK with the idea of Google not wanting Google+ users to create “fake” accounts, and if they actually enforce their terms of service specifying that only real people using real names can have Google+ accounts I respect the position. Facebook doesn’t enforce their position on the matter, and it’s just one more thing about the king of social networking sites that bugs me.

It’s all about Google taking the position that they are all they or you need and they know what’s best for you, and that’s a little more disturbing. As is the arrogance behind taking that position.

OK, so they’re Google. If anyone can afford to be arrogant it’s The Big G. But when Google+ was unleashed on the word a couple of months ago there was no mention of the fact that Google considered it to be a tracking tool; their lip service was all about the social networking aspect of Google+. Now, Eric Schmidt tells us that Google+ is about identity.

Feels a little creepy, both because of what Schmidt’s words mean and because his willingness to confess Google’s real position is so full of hubris. “Sure, we’re tracking you. What are ya gonna do about it, huh?”

When I said that the best thing about Google+ was that Google was listening, this isn’t quite what I meant.

Again, and speaking as a dyed-in-the-wool pragmatist, I have no problem with Google satisfying their goals as they give us one great tool after another, more or less free. But it feels more and more like the old “Don’t Be Evil” Google has died, replaced by a Google that just does whatever it wants. And that feels like a bad example of business change.

Trackbacks/Pingbacks

  1. Your SmartPhone is Recording EVERYTHING You Do. (Paranoia) - [...] We aren’t talking about people occasionally trying to watch you in a Starbucks. This isn’t an ad-hoc you-were-doing-something-questionable-and-got-found-randomly problem. We aren’t …
  2. Google's Rules for Search Are About To Change. Be Afraid. - [...] software is frequently a mess of misdirects; Google+, for example, isn’t really Social Networking at all; it’s social control. And Google …
  3. Zagat Now Free. Google Now Paid. Evil Is Everywhere - [...] keep in mind that as it adds more and more stuff in an attempt to out-social-network Facebook, Google+ is …
  4. After a Year, What's Really Happening at Google+ ? - [...] former Google CEO Eric Schmidt pointed out just a couple of months after Google+ launched, Google Plus isn’t social social networking, …
  5. Google Reader, RSS, and Content: The Death of an Old Friend - [...] Google isn’t free. If they have anything to say about it, you’re going to switch to Google’s file formats. …
  6. 'Pics of My Homies', Artificial Intelligence, Facebook Graph - [...] is about the same as Google’s and the competition between Facebook and Google+, regardless of whether Google+ is ‘a …
  7. Advertsing: Add Ads with Google Adsense to Add Influency - […] ‘a social network’, what it really is, according to Google Chairman Eric Schmidt, is an incredibly broad way of Google keeping tabs …
  8. Sounds from the Influency Microphone—And Knowing What's Real - […] ask Google to do this. I uploaded my picture to Google+, and under ten minutes later something at Google’s …
  9. Social Media, Influency, and Ever-More-Complicated Marketing - […] meaningfully for peoples’ Internet meandering time, but just months after Google+ launched, Google Chairman Eric Schmidt revealed the truth; …

Submit a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Follow

Get new posts delivered to your Inbox

Join other followers: