OPTIMIZATION

Google Defines Optimization Google’s definition of optimization is the least satisfying of our search overlord’s musings on the tenets of Influency. Have no fear; we’ll explain optimization, right here, right now.

In marketing, Optimization is being there when people come looking for you—or what you do. This starts by “being ready”, of course, but we’re all ready. We all have people in place, we’re good at what we do, and when the phone rings or we receive emails or form submissions, we get going.

But so what? Optimization is making sure people find you. You optimize your presence. You spend money on advertising, which today, for most great businesses, means pay-per-click Search Engine Marketing. And you probably spend most if not all of your advertising budget for SEM with Google. And we’ll handle the SEM part of your optimization formula. But you also need to do Search Engine Optimization, because if your web site isn’t optimized so people find you when they ask Google a question, you’re dead.

And as odd as this sounds, if you don’t do Search Engine Optimization well enough, no matter how much money you try to spend on SEM, Google won’t send you paid clicks.

At Answer Guy Central, We speak SEO. We practically invented it. We’ve pretty much cracked Google’s SEO code, actually!

And as part of our clients‘ Integrated Long Tail Marketing and Influency campaign we get you …well, everything. We’ll get you found. We’ll get you traffic. And as a result, you’ll get more business. You know; unless you don’t want any more business 😉

And if you’d rather do it yourself, we’ll teach you everything you need to know about Search Engine Optimization, so your Integrated Marketing efforts can actually work.We’ll show you why SEO is real, and real important.

We’ll teach you what you need to know when the snake oil salesmen start calling. We’ll show you why you must be on the side of people who believe in Optimization. And then, you can really dance.

Want to see how well Answer Guy Central SEO works? Contact us here.

32 Comments

  1. Influency: Why Don't Young People 'Get' On-Line Dating ?
    February 13, 2013 @ 11:58 am

    […] I’m Jewish. I’ve used JDate. And so while I’m not on the market, myself, when the powers-that-be controlling what pops up in my browser pointed me at a story purportedly about on-line dating amongst people of the tribe, I clicked […]

    Reply

  2. Cell Phone Tunnels, Perception, Reality, Arianna Huffington
    February 15, 2013 @ 9:39 am

    […] for real here at Answer Guy Central, and you’re going to see the divide on issues like Search Engine Optimization in all their . . . well, let’s not call it “glory”; our job is to boost your […]

    Reply

  3. Google Tells All on How To Get Found (But Not Really)
    February 22, 2013 @ 11:27 am

    […] The question of course, is rhetorical. But the answer isn’t; You Can Trust The Answer Guy To Get You Where You Need To Be in Google’s Eyes. […]

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  4. Influency: Warren Buffett Finally Gets Into Social Media
    March 7, 2013 @ 10:32 am

    […] told you many times about long-tail marketing and the absolute fact that without properly-executing search engine optimization your business is doomed to failure. And because we aren’t a media company in the same sense […]

    Reply

  5. Influency and Back-Up Plans: When 'Everything' Isn't Enough
    March 19, 2013 @ 2:53 pm

    […] penalties are a very bad thing. We’re as careful as can be to keep our clients’ Optimization strategies on the up-and-up so Google not only sees them as important and worthy of high search […]

    Reply

  6. Optimization, Influency, and Comments
    April 4, 2013 @ 11:40 am

    […] many, MANY people are, and comments are the lifeblood of search engine optimization. And with optimization being one of the tenets of Influency, we pay close attention to the […]

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  7. Hot Coffee and The Simplicity of The Agony of The Influency.
    April 25, 2013 @ 6:44 am

    […] the voice track, laid in Bob on the TAG Influency Marketing background, published the video, optimized it for YouTube, added links and extra video elements, and created a page at Answer Guy Central to […]

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  8. PhotoDropper at photodropper.com, Photodropper at WordPress.
    April 26, 2013 @ 1:29 pm

    […] why that’s a bad idea. As I explained a bit in this story, pictures make for some of the best optimization you can create on your web site. But merely having pictures doesn’t lead to amazing search […]

    Reply

  9. How Can Digital Zoom IMPROVE Your Media?
    May 14, 2013 @ 11:37 am

    […] clients to stay away from video, but that’s changed: you must produce video as part of your optimization […]

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  10. Porn Goes Legit. Yahoo! and Tumblr Create The New Influency
    May 21, 2013 @ 12:01 am

    […] you for a while now; media matters. You want to get your web site images set up the right way, optimized, and out there. You want to start producing video too. That’s what it means to you. But What […]

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  11. Again? Google Changes Search Rules, so Influency ... Changes
    May 30, 2013 @ 8:09 am

    […] Optimization is a component of Influency*, this deserves some attention. I could go all commercial-y and tell […]

    Reply

  12. Naïveté in Social Media, Content Marketing, and Optimization
    May 31, 2013 @ 11:15 am

    […] if you like (or long-tail marketing if you prefer). Think of it as one more form of content optimization or a component of Search Engine Optimization. It’s what we do here, and it’s what you […]

    Reply

  13. WHERE (In The Cloud) DID I LEAVE MY STUFF ???
    June 25, 2013 @ 4:12 pm

    […] even if I get the location of my stuff under control, keeping it it multiple places reduces optimization. Very […]

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  14. Good Statistics on Search Optimization Build Influency
    July 18, 2013 @ 5:12 pm

    […] we don’t Search Engine Optimization at Answer Guy Central any more. We still do optimization; it’s a crucial part of Influency Marketing. SEO, on its own, is becoming harder, more […]

    Reply

  15. What Is Your Marketing Missing?
    July 19, 2013 @ 11:44 am

    […] I’ve managed to put twenty optimized links to things I want you to see in just 300 words, while showing you a picture of lips. And the […]

    Reply

  16. How a Simple Blog Comment is an Important Part of Influency
    July 22, 2013 @ 12:17 pm

    […] “everything’ issue I’ve written about several times, recently. It’s about optimization, it’s about content management, and where Influency ultimately comes […]

    Reply

  17. What's Wrong With Being Negative? (The Answer Is a Surprise)
    July 24, 2013 @ 2:12 pm

    […] All had positive goals behind them. And writing and constructing them in a specific, optimized way added to our […]

    Reply

  18. Matt Cutts: 'I THINK you'll be in good shape'
    July 26, 2013 @ 11:12 am

    […] things about a lot of stuff (see ‘everything‘). One topic that comes up all the time is Optimization. Google’s Matt Cutts, himself a frequent topic of discussion here, said something the other […]

    Reply

  19. 'e-Book' Defined (The Truth About Content Marketing)
    August 2, 2013 @ 1:23 pm

    […] they already come here, are sent here by someone else or another web site, or directed here via our search engine optimization efforts. And we do this because we want you to spend time here. More traffic = more leads = more […]

    Reply

  20. Hubspot, The Influency of Content Marketing, and Journalism
    August 8, 2013 @ 9:39 pm

    […] to the basic, but not-happening-on-auto-pilot precepts of Influency. Design. Development. Media. Optimization. Content. They all matter, and you can’t manage them all well enough if you get sucked into […]

    Reply

  21. PROOF Google Understands Search—or Not—and SEO is Alive/Dead
    August 21, 2013 @ 2:10 pm

    […] service. I could explain that in detail, but the short explanation is that search and broader optimization have become just one part of the bigger picture we’ve dubbed Influency*. Search […]

    Reply

  22. Media, Influency, and Leaving 'Television' Behind
    September 6, 2013 @ 1:41 pm

    […] other words: you can’t build a web site in an hour. But … build one, you must. And get people there. And do a lot of things the right […]

    Reply

  23. Blurred Lines: Influency Marketing, Tech and Business Change
    September 24, 2013 @ 4:18 pm

    […] into articles I’ve written before so you—and Google—can find them better. That’s optimization, and nobody knows the content at Answer Guy Central as well as I do. Does this mean nobody else can […]

    Reply

  24. Social Media, Personal Isolation, And Naughty, Dirty Stuff
    September 26, 2013 @ 4:15 pm

    […] to know how we optimized this story to pull pornography traffic and still get paid by Google? Let’s […]

    Reply

  25. Those Tiny Google Hummingbirds Do Local Semantic Search
    October 17, 2013 @ 4:32 pm

    […] and make sure people can find us, Hummingbird is a big deal in the Influency world, especially in Optimization. But in a rare break from the way Google Search and Artificial Intelligence usually work, […]

    Reply

  26. A Near-Life Experience at Verizon Wireless Customer Service
    October 18, 2013 @ 11:28 am

    […] we don’t list it with design, development, optimization, content, and media, customer service is an integral part of Influency. If your customers, clients, […]

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  27. Is Comment Engagement a Sign of Trust and Influency?
    October 24, 2013 @ 2:38 pm

    […] you need to optimize. That optimization might take a lot of different forms, but you must ensure that people can find you. We can help, by […]

    Reply

  28. How The Boston Celtics Approach Social Media and Influency
    November 22, 2013 @ 1:19 pm

    […] story planing to talk about how smart Danny Sullivan can be. Sullivan is a well-known expert on Search Engine Optimization, and—for example—his company has a unique approach to gathering speakers for its conferences. […]

    Reply

  29. Got Cancer? Tweet? You're The Latest Media Influency Expert
    January 14, 2014 @ 12:22 pm

    […] the address of the page; it’s a beautiful example of a content creator paying attention to Optimization. Yes, even The New York Times cares about building Influency through Search Engine […]

    Reply

  30. Misplaced Influency, Inside(.com) Jason Calacanis
    February 7, 2014 @ 1:56 pm

    […] beat Google simply by avoiding the great race for links. Influency isn’t that simple and the optimization component is changing, but … not this […]

    Reply

  31. WordPress, Marketing, Everything, and Nothng
    November 22, 2014 @ 2:16 pm

    […] be great. Whatever that means. Your execution needs to be flawless. Everything you do has to work optimally. But you don’t have to talk about “what you do”. Clients only care what the work […]

    Reply

  32. The Everything of WordPress
    February 17, 2015 @ 10:34 am

    […] be great. Whatever that means. Your execution needs to be flawless. Everything you do has to work optimally. But you don’t have to talk about “what you do”. Clients only care what the work […]

    Reply

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