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Achieving Influency* Through Long Tail Marketing and Search Modeling

Tag Archives: CMS

Influency and Content Management: Shaken at Your Core

Don't Edit The Core Files in your CMS

Truer words that you see above have never been spoken.

Ever since the days when I was The Computer Answer Guy, I’ve lived in a world filled with both end users and programmers. I’ve made it my challenge to bridge those worlds for decades now, which is why I find questions like “Where’s My Any Key?” so funny . . . and so real.

It gives me a unique perspective. When programmers back in the day talked about “spaghetti code” (programming code that’s so redundant and undocumented that it becomes impossible to maintain), I understood it in a way that most non-programmers or not-quite-a-programmers just can’t get a handle on.

Headway Runs WordPress! WordPress Runs Headway! (Uh-oh)

Headway and WordPress Rock (WordPress and Headway are Frustrating)

 Ack!, as the character in the middle would say.

Today, I’m taking our old “computers are too hard” refrain in a whole new direction. Ready? Content Management Systems Are Too Hard.

As we get ready to re-brand and re-deploy Answer Guy Central around Influency*, I find myself asking again and again: What’s hard about this stuff? Of course, the accompanying question is then, What’s Easy?

Influency*, WordPress, and Web Site Design

WordPress CMS Content Post Count

If you own or run a restaurant—or any business—you need to take a look at what’s started happening at WordPress.com.

I could almost stop there and move on with my day, but let’s spin things, OK? Just hopping over to WordPress.com might be fun, but more than likely it isn’t the right answer for your business.

WordPress parent Automattic is becoming a very important company. Assuming there’s any accuracy to these numbers, Automattic’s baby now powers north of 17% of all web sites, and there’s no real second place in this race; a couple of other CMS platforms show up in the statistics, but they’re way behind WordPress.

All Hubspot, All The Time—Where I Don’t ‘Mea Culpa’ Hubspot

Last week, I wrote about Hubspot, their upcoming price changes, and how, several years after I started paying attention to the now-partially-Google-owned marketing tool, Content Management System (CMS), and Content Farm, I’m still finding Hubspot’s business model disturbing.

Mike Volpe, Hubspot’s Chief Marketing Officer, didn’t care for that piece, and said so, here. And I issued a partial “mea culpa“; according to Mr. Volpe, Hubspot has never raised their prices for existing customers. Mike, I hear you, and now I’m repeating what you said: Hubspot is still letting old customers pay old prices; through several rounds of Hubspot price increases and service model changes, Hubspot is still charging four-year-old customers four-year-old prices. Got it.

The Biggest Business Change You Never Heard of: The CMS

Sometimes, “Good Enough” is good enough. But only sometimes. And when designing your web site, you need to step up to something better than good enough.

This isn’t going where you think it is.

When Answer Guy Central was very young (and in fact was just the home of “The Computer Answer Guy“, this is how our web site looked:

The Computer Answer Guy Website,  Straight HTML, 1998





Answer Guy Central Influency and Integrated Marketing, New York NY 10128

 

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