by Jeff Yablon | Aug 15, 2013 | Influency
I was actually writing about a lasgna I was afraid of burning that my husband said was sensation-al. Those words were uttered in a promotional video for Microsoft Office 365, where Microsoft made fun of the way Google handles your data. The irony, of course, is that...
by Jeff Yablon | Dec 17, 2012 | Business Process
In Google, we trust. A few days ago, though, Google did something that has to call into question whether the search and advertising behemoth is trustworthy. Trust Google? That’s getting harder. Let me be clear that I’m talking about some very...
by Jeff Yablon | Jul 22, 2010 | Business Process, Content
Yeah, I went there. In a world where our communications are getting less and less personal, shorter and shorter, and have been distilled down to a constant stream of all-but-meaningless chatter, I’ve just suggested that the best way to get someone’s...
by Jeff Yablon | Apr 19, 2010 | Business Process
Is it time to dump e-mail? My head hurts just thinking about that question. But as great as e-mail is, it has problems. For one, e-mail is too linear. So while e-mail is great for communications that involve me sending you a message, you answering, and the subject...
by Jeff Yablon | Mar 1, 2010 | Business Process, Customer Service
Here’s a Business Change you need to think about right now: Are you speaking the same language as your customers? I have opinions about outsourcing to far-flung countries, but today’s context has nothing to do with that. Today being the first day of the...