by Jeff Yablon | Mar 27, 2012 | Business Process, Media
So I’m reading my Twitter feed over the weekend, and I come across this post by one of my sons: Rabbit Troupe’s kickstarter was officially funded as of . . . 43 minutes ago. I don’t know what a Rabbit Troupe is, but I do know that the Rabbit Troupe...
by Jeff Yablon | Feb 3, 2012 | Business Process, Marketing, Media
Oh to live on Sugar Mountain, with the barkers, the colored balloons, and the music pirates replacing the music labels. You can’t be twenty on Sugar Mountain, unless you’re ready for business change. My youngest son, just a couple of years away from being...
by Jeff Yablon | Dec 14, 2011 | Business Process, Marketing, Media
Was it really only two days ago I told you about the marketing genius of comedian Louis CK? Yep. And it was only two days before that when Louis CK unleashed a marketing experiment on the world that I was certain would pay off. And it has. Pay attention: the time of...
by Jeff Yablon | Dec 12, 2011 | Business Process, Marketing, Media
And I thought Elvis Costello was smart. Actually, Costello is a marketing genius, but Louis CK may be even smarter. The everything-I-say-is-dirty comedian started selling his latest concert film a couple of days ago. Only at his web site. For a whopping five dollars....
by Jeff Yablon | Dec 5, 2011 | Business Process, Marketing, Media
Elvis Costello and Seth Godin aren’t usually spoken of in the same sentence. Pay attention: Last week I suggested that unless he’s a real altruist Elvis Costello is a marketing genius. Over the weekend, Seth Godin made a point that proved the likelihood of...
