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At Home Depot, a Touch of Black-Hat SEO with Your New Hammer

by Jeff Yablon | Apr 20, 2012 | Search Engine Optimization SEO

And like a puff of smoke, Home Depot’s Web Site is all but invisible in Google. Last year, JC Penney found themselves penalized by Google. Penney’s Search Engine Optimization had become too aggressive, and the search giant slapped JCP on the wrist. Now,...

How Search Engine Optimization Works (Exceptions Prove Rules)

by Jeff Yablon | Aug 2, 2011 | Content, Search Engine Optimization SEO

This morning I received a piece of SPAM that made me think of how difficult it can be to take SEO seriously if you aren’t a Search Engine Optimization Consultant, yourself. I’ve mentioned the SEO credibility issue before, alluding to a friend who...

New Rules, New World . . . It’s ALL about Change

by Jeff Yablon | Jul 30, 2009 | Business Process

Sometimes, I can just point to someone else’s work, step back, and tell you how great it is. This is almost one of those times. Check out this article in Wired. Aside from my concern with the author’s statement that you should leave your WiFi connection...

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