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Don’t Anger Twitter. They Own You. Or Your Words. Or Not.

by Jeff Yablon | Feb 21, 2011 | Business Process, Content, Media

As you know, there’s this Twitter thing making the rounds of the Intertubes. All the kids are doing it. People have stopped blogging. 140 characters is the limit for most anything you have to say. Which of course means I’ve already gone too far here....

On Twitter, You’re More Important Than Ashton Kutcher!

by Jeff Yablon | Feb 10, 2011 | Business Process

You know all those followers Ashton Kutcher and Kim Kardashian have on Twitter? Remember how I’ve told you that follower count just isn’t that important? Now, there’s proof. It’s true, despite Ms. Kardashian’s seemingly important role in...

Changing Norms: Handshakes and Twitter Pop Psychology

by Jeff Yablon | Dec 23, 2010 | Business Process

Hi! How Ya Doin’?        <shake hands> While some people refuse the handshake convention on germophobic grounds, there’s always some ritual that takes place when you meet a new person, or encounter someone you don’t see all the time. On the...

Great Customer Service? NYC Orthodox Jews at B&H

by Jeff Yablon | Oct 25, 2010 | Business Process, Customer Service

I’m not big on being politically correct “just because”. In fact, while there are places where PC behavior is important (no sexual harassment, please!), shaking things up every now and then is a good thing. It’s how business change gets...

When A Tweet Falls in the Forest and No-one Hears It …

by Jeff Yablon | Sep 30, 2010 | Business Process

Guess what? Nobody’s reading your Words of Wisdom on Twitter. Actually, it’s possible that many people are reading what you write, but if research from Sysomos is to be believed, 71% of the time people Tweet, absolutely nobody responds. This dovetails with...
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