PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Facebook IPO Shows PROOF That Long-Tail Marketing Works
Somewhere between art and science lies the art and science of Search Engine Optimization. Yesterday, courtesy of Facebook, the social network's new standing as a public company, Yahoo!, and the news cycle, we received proof Proof PROOF!!! that search engine...
Your Facebook Stock is Tanking? Here’s Why.
Now you have it . . . and now you don't. Facebook is a publicly traded company. Mark Zuckerberg and a few of his close pals are officially gazillionaires. You, sadly, are not. Here's why: The stock market is fixed. No, I'm not saying that the game is dirty or being...
Long Tail Marketing (and Your Minimum Viable Audience)
Read this site enough, and you know that the three topics I discuss here most often are business change, search engine optimization, and customer service. What may not be as obvious is that all three of those topics, in one way or another, really come down to...
(Snake Oil Redux): Is Internet Marketing a Complete Scam?
Last week, This article was published at The Verge. It's simultaneously one of the best things I've read in a long time and a complete piece of garbage. Which maybe is a sign of great writing. Certainly the 762-and-counting comments against the article speak to both...
Business Change Highlights
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