PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Google AdWords Costs Jump 400%. Unless You Can Avoid That
For all the time I spend telling you about Search Engine Optimization, I don't talk very much about Search Engine Marketing. While SEO is but one part of SEM, most commonly we think of SEO as a separate, focused act—getting you more organic traffic in Google and...
Old Cartoonists Should Die. Just Ask Young Bloggers
Most times, people who have opinions and the nerve to express them create polarized reactions. The history and nature of political elections in the USA are all the evidence you need of this. There's no such thing as business change when 54% is considered a landslide...
Guess How Much Airlines Earn From Baggage Fees?
If you've flown on a commercial airline in the last couple of years, you've probably paid a fee to check your baggage. You've probably hated it. You've probably wondered why your airline would commit so egregious a customer service faux pas just to collect a few extra...
Salt and Pepper Pistachios? Why? Is This Business Change?
Pistachio Nuts. There, I said it. Now I'll say something else: Pistachio nuts shouldn't be covered in salt and pepper. Lately, the pistachio nut wars have hit full stride. One pistachio nut-selling company is even enlisting celebrities to sell their nuts, and...
Business Change Highlights
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