PUTTING THE BUSINESS IN BUSINESS

with The Answer Guy

THE ‘BUSINESS’ PART OF BUSINESS

Axl Rose: Business Change Agent ?

by Jeff Yablon | Mar 2, 2011 | Business Process | 0 Comments

Last week I promised you a piece about Axl Rose. Sound like a silly idea? Nothing to do with business change? Wrong. Axl Rose represents the epitome of business change . . . just the wrong kind. As this Axl Rose-influenced piece in Inc. points out, "tactics" have...

Julien Smith on Writing and SEO: This Might Take A While…

by Jeff Yablon | Mar 1, 2011 | Business Process, Content, Marketing, Search Engine Optimization SEO | 0 Comments

Julien Smith crossed my radar again this weekend. The smartest of his generation's business gurus, Mr. Smith sent out a Tweet pointing to this article in The Atlantic Monthly, and besides confirming how smart he is just by referencing The Atlantic, Julien helped make...

Search Engine Optimization: One Reason On-Line Reviews Stink

by Jeff Yablon | Feb 28, 2011 | Marketing, Search Engine Optimization SEO | 0 Comments

I wonder how much Penelope has paid Yelp for good reviews? OK, I don't know whether that's happened. I mention Penelope paying for good reviews on Yelp only because Yelp's been accused of some underhanded business tricks, and a year ago I went so far as to ask whether...

Google Unveils The Ultimate SEO Penalty: Invisibility

by Jeff Yablon | Feb 25, 2011 | Business Process, Search Engine Optimization SEO | 0 Comments

Yesterday Google turned the Search Engine Optimization world on its head. I had been all ready to write about Axl Rose today, as the erstwhile Guns N' Roses front-man is the subject of a great article on Business Change in the latest issue of a major business...