PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Business Change, Fifteen Pennies At a Time [Square Deal]
I have this little device in my bag of tricks. It's called a Square, both because that's its shape and because Square is the name of the company that manufactures The Square. Oddly, although there's no web site to be found at square.com, Square the company is at...
“Do What You Promise” Will Make Your SEO Work Better
Last week I talked about a simple way to deliver superb customer service: just do what you promise. I write about customer service quite a bit, and I'm passionate about it; customer service is what makes your business the right one to do business with, and this has...
When “The Only Bad Press Is No Press” Marketing Becomes Easy
So I look down at my Droid one night last week, and there's a nasty Tweet directed at me by Nick Denton. Nick is a famously-cantankerous (and very successful) blogger, and owns the Gawker Media family of blogs. Gawker includes in its stable Gizmodo, one of the more...
Don’t Anger Twitter. They Own You. Or Your Words. Or Not.
As you know, there's this Twitter thing making the rounds of the Intertubes. All the kids are doing it. People have stopped blogging. 140 characters is the limit for most anything you have to say. Which of course means I've already gone too far here. Yikes! Stay with...
Business Change Highlights
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