PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
State of the Seth Godin Tribe, 2017
This bespectacled, defolliculated man is a marketing genius. That's not news to us here; over the years Seth Godin has appeared many times at Answer Guy Central. Today, though, he's back with a vengeance; in 2017 The Seth Godin Tribe means more than ever. As much as I...
The Donald and The Actress (and The Mouth)
This morning it all came together for me, courtesy of The Donald The Actress and The Mouth. I don't much care for awards programs. By definition they're self-congratulatory, don't much impact my life and aren't terribly interesting. But I happened to catch a big piece...
What Donald Trump Doesn’t Understand
In two weeks, Donald Trump will officially be the leader of the free world. I use the word "officially" because he's been treating his upcoming inauguration as a formality since he was elected. Whatever your politics or however you feel about this particular...
The Year of the Media Agency Failure
Among other, far worse things, 2016 was the year of the media agency failure. The folks at Mashable point this out in a piece that I mostly agree with, here. And then, they show just how big a mess media and marketing have become. Try dealing with the banner taking up...
Business Change Highlights
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