PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Fire Your Social Media Manager: The New York Times Did
A few months ago, The New York Times instituted a new policy: they made their reporters available for comment. It's unusual for a large company to put their employees "out there" in that way, and groundbreaking to mandate that semi-famous (and even flat-out famous)...
Want to Buy Facebook Stock? Take $500,000 Out of The U.S.A.
Everybody wants a piece of Facebook. Personally, I hate Facebook but I have an account like everybody, and it's hard to argue with the position the monstrous social networking site now occupies. But now we can add "skirting the laws about issuing stock" to reasons to...
NOFOLLOW: The Bane of Search Engine Optimization (SEO)
At the end of 2009 I told the story of C|Net's Managing Editor asking me to keep reading his company's stuff, keep commenting, but not seek attribution. I called him out for that ridiculous request both because I knew his motivation was to hamper my Search Engine...
“The Julien Smith Model” & Customer Service
One more run at the wisdom of Julien Smith: Our final "Julien Smith is brilliant" angle? Customer Service. Last week I wrote about Julien Smith's common-sense diet plan. Based on a few simple ideas, it's a great place to start if you need to lose a few pounds. Take a...
Business Change Highlights
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