PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Copy Protection & DRM Make Your Customers Not Trust You
In today's world, there are a lot of ways to get ripped off. Ever since software became a mass distribution item, companies have sought ways to protect their products from copying by people who hadn't paid to use it. In the old days that was called "Copy Protection",...
Customer Services Doesn’t Work? Yep, It’s Official.
Think Customer Service is an oxymoron? Turns out you're right. I've written on this topic before. From the supposed communications expert who told me that she didn't want to hear my opinion, to the software company that thought a good way of doing support might be to...
Even Google Doesn’t Know How To Do SEO
Think you can do your own Search Engine Optimization? Think again. Even Google can't figure out SEO. That's right, the people who we all look to for SEO approval in practically the way a child tries to please daddy doesn't do a very good job of optimizing its pages so...
“All Software Should Be Free!” Whaaaaaat?
Wouldn't it be great if software was free? Heck, wouldn't it be great if everything was free? And a better question: am I talking about "free of charge", or walking a "Free to Be You and Me" metaphor? Dries Buytaert, the founder of Drupal, thinks software should be...
Business Change Highlights
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