PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Best Practices Are a Load of Hooey
I've got something to say. Some of you will disagree with me vehemently; some, exactly the opposite. Almost no-one will be "on the fence". The idea of "best practices" is a load of hooey. I've said similar things about other so-called business process gold. For...
“John Lennon Think Different” and Marketing Uncertainty
Fourteen years ago, Apple made John Lennon Think Different, immortalizing him in a poster-and-TV-commercial advertising campaign. Yesterday, on the thirty-fourth anniversary of The Best Beatle's death, Apple decided that thinking different was no longer important....
Media Standards (I Told You So)
Media Standards? I Told You So. No seriously, this post is all about things working as expected, and also me being in I Told You So mode. I've done I told you so a few times here. If I'm honest about it I acknowledge that I kind of enjoy being right and am known to...
Mad Libs and Pixar’s 22 Rules for Storytelling
Once upon a <blank>, there was a <blank> called <blank>. And young people loved it, and <blank>ed it for decades. And then one day, Mad Libs became important to Pixar's 22 Rules for Phenomenal Storytelling. The End. Of course, that isn't the...
Business Change Highlights
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