PUTTING THE BUSINESS IN BUSINESS

with The Answer Guy

THE ‘BUSINESS’ PART OF BUSINESS

Coopetition Marketing With Companies Larger Than Yours

by Jeff Yablon | Oct 14, 2014 | Development, Marketing | 0 Comments

Kim Gjerstad's 360-Degree Marketing Presentation at last year's WordCamp Europe concludes with a stark reality: coopetition marketing requires deft maneuvering. We've spent a couple of months dissecting MailPoet's marketing tour de force. As he finishes up, Mr....

Bedsheets and Cheese, Statistics, and 360-Degree Marketing

by Jeff Yablon | Oct 10, 2014 | Marketing | 2 Comments

I love cheese. I even say as much on my Twitter profile. And while I've become increasingly bad at doing it enough I love sleeping. So when I noticed that the statistical correlation between death-by-bedsheets and cheese had been calculated I grabbed a big ol' hunk...

When a Journalist Becomes an Apple Fanboy …

by Jeff Yablon | Oct 3, 2014 | Content, Marketing | 2 Comments

I hate to end a week on a sad note, but today I witnessed a multi-pointed attack on journalism. The attacker was one Galen Gruman, presently an Executive Editor at InfoWorld (is InfoWorld still published?), and my immediate predecessor back in the day as President of...

Beautiful Women and Bad Advice

by Jeff Yablon | Sep 30, 2014 | Design, Marketing | 0 Comments

I recently came across an article with a list of ten points. Eight of them were great. OK, nine were, but there were extenuating circumstances. And this isn't a piece about math. But it might be about the beautiful woman gazing out at you. Or about beautiful women...