PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Apple and U2 Bring Music BACK to a Place Called ‘Vertigo’
Kim Gjerstad and MailPoet, you're on the back burner today. We're bringing music back to a place called Vertigo. Apple announced a couple of things yesterday that should have everyone in the music and banking businesses very, very nervous. PayPal and Square, I'm...
Plug-In Statistics, Marketing, and The WordPress Repository
Working through Kim Gjerstad's 360-Degree Marketing Presentation for MailPoet at WordCamp Europe 2013, what's becoming more and more apparent besides Kim's candor is that data matters. And sure, statistics lie, but the MailPoet crew relies on statistics to gauge the...
Customer Service, Koeppel Nissan and Broken Business Process
Today, a short diversion from our ongoing story about MailPoet's Kim Gjerstad and his 360-degree marketing presentation at WordCamp 2013. I'm sitting in the customer service lounge at Koeppel Nissan in Queens, New York. I've been here before, and yes, the Wi-Fi...
MailPoet, 360-Degree Marketing and Realism from Kim Gjerstad
In the WordPress community there's a guy who's become something of a legend. Joost de Valk is so famous that he's become known by a single-word, almost-the-English-pronunciation-of-his-name nickname. Yoast is a big deal. Yoast has written some of the most-used...
Business Change Highlights
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