PUTTING THE BUSINESS IN BUSINESS
with The Answer Guy
THE ‘BUSINESS’ PART OF BUSINESS
Arianna Huffington’s Thrive: Book Buying as Charity
Today, a new book by Arianna Huffington went on sale. I own but haven't read a copy of Thrive, with the former more significant than the latter. Why is the purchase more important than the read? Because when I bought a copy of Thrive for eleven dollars last week,...
PonoPlayer: When Millions of Dollars Add Up to Nothing
The many stories I've told you here about business change and Influency have included quite a few examples of the way things work in the music business and other media businesses. Last week, although I've shown some love for both his understanding of his place in...
Neil Young: Pono Makes Him A Miner for a Heart of Gold
Neil Young just hit the jackpot. But I can't quite figure out why, except to look longingly at how cool being a famous guy with a lot of fans must be. I wrote about Neil Young a couple of years ago, when he begged all but gave his fans permission to pirate his...
Magic Boxes, JJ Abrams, and Video Influency’s Mystery
If my musings on Influency and the evolving and growing importance of producing video seem a bit obtuse, get ready for this video influency stuff to become a whole lot simpler. But first, a visit from JJ Abrams. We flipped the switch on Influency marketing at Answer...
Business Change Highlights
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