PUTTING THE BUSINESS IN BUSINESS
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THE ‘BUSINESS’ PART OF BUSINESS
Inside Jason Calacanis, and Misplaced Influency
In my last post I promised you more about Jason Calacanis' new venture inside.com. I believe that Calacanis is missing the boat—as his previous media foray Mahalo did—because inside.com has no chance to make real Influency happen. We'll get there in a moment; but...
Teases, Influency, and The Wrong Marketing Strategy
Search Google for images associated with the word tease, and you'll get predictable results; lots of young pretty girls in stages of near-undress will fill your screen. But that's about all that's predictable about tease images. Use the search phrases tease...
Have You Arranged Your Marketing Influency Building Blocks?
See these fun building blocks? You recognize the logos, and you know you can't make marketing Influency without social media, but are you putting your marketing influency blocks in order? For that matter, do you even know which influency building blocks matter to...
Optimize This: ‘What Time Is The Super Bowl?’
The turns-out-to-be-not-so-crazy guy on the left sprained his ankle, but 'Mr. Aww Shucks' sprained his ego. Somehow, the question what time is the super bowl what time is the superbowl What Time Is The Super Bowl? turned out to be more interesting than the game. At...
Business Change Highlights
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