by Jeff Yablon | Dec 18, 2009 | Business Process, Marketing, Media, Search Engine Optimization SEO
OK, it’s time. You need to make your web site do more than just look good. Now, you need traffic. You can buy traffic, of course, but that’s expensive—and not because clicks generated on Google Adwords cost so much (and they can). The problem with Adwords...
by Jeff Yablon | Dec 18, 2009 | Business Process
How smart is David Pogue? He’s an accomplished musician. A successful business person. An author with dozens of well-written books under his belt. The lead technology columnist for the New York Times, and a talking head on television. And I know him a little;...
by Jeff Yablon | Dec 17, 2009 | Business Process
Want Wi-Fi With That? How’s this for (long overdue) business change? : McDonald’s, the place where your kids make you go for periodic infusions of too much fat and sodium, has decided that the Wi-Fi Internet access they’ve installed and almost nobody...
by Jeff Yablon | Dec 16, 2009 | Business Process
Using an iPhone, but prefer the Microsoft Bing search engine? There’s an app for that. In the latest proof that Business Change is about coopetition, Apple has allowed Microsoft to put a search application in the iTunes store. What’s next, a Bing...
by Jeff Yablon | Dec 15, 2009 | Business Process
So I’ve just listened to Chris Brogan and Julien Smith on a webcast talking about the subjects in their book Trust Agents. These guys are amazing communicators, and the book is . . . nice. But here’s the question: How do you REALLY create trust? If...
by Jeff Yablon | Dec 15, 2009 | Business Process
Here’s how important Social Networking has become: Someone I know just became an uncle. Through the various familial dysfunctions that seem to effect so many people he wasn’t “in the loop”. But he was attached to the far-flung pieces of his...
