by Jeff Yablon | Jul 28, 2014 | Business Process, Content, Marketing
If it’s never before occurred to you that the word “Kardashian” sounds like a monetary unit (<ahem>; the Kardashian kind of IS a monetary unit), then the point I’m about to make about custom databases might be hard to process. Business...
by Jeff Yablon | Jul 25, 2014 | Business Process, Content, Marketing
Context is everything. OK, so not quite everything, but it’s close. Almost everything you say and do becomes pretty close to meaningless unless the people who hear or watch you know something about whatever message you’re trying to get across. And with...
by Jeff Yablon | Jul 23, 2014 | Business Process, Content
LOOK! It’s Jimi Hendrix, Andre 3000, an attribution for where I found this picture of probably-the-best-left-handed-acid-rock-guitarist-who-ever-lived and the guy who’s playing him in an...
by Jeff Yablon | Jul 21, 2014 | Business Process, Customer Service
There’s this point straddling the fence between getting attention and being a jerk that anyone who’s tried content marketing can relate to. You need to get “out there”; no seriously, you need to get out there, but with so many voices vying for...
by Jeff Yablon | Jul 17, 2014 | Business Process
Business process often begets business change. Business change scares people. What if something I try to change is hard? Waaaaaah! This week, Google killed Adobe Flash. Google didn’t say that’s what they were doing, and since Flash is one of the few things...
by Jeff Yablon | Jul 14, 2014 | Business Process, Customer Service
This morning I came across something that made me stop what I was doing and think: is the service at your favorite restaurant getting slower, and if it is, is it because of cell phones? More to the point, talking business process, does the reason matter, or is this...
