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Guest Blogging, Mark Schaefer, Influency Marketing {grow}th

by Jeff Yablon | Sep 9, 2013 | Content, Influency, Marketing

Are you writing blog posts for other web sites, spending that time in the hope that you can attract enough traffic to yours to make it worthwhile? This ‘guest blogging’ has been a popular way for lesser-known people to build their web sites’...

Siri, Influency, Scanned Search Optimization, and Cheese

by Jeff Yablon | Aug 30, 2013 | Influency, Marketing

A long time ago I ran a restaurant. The guy who mentored me and had been in the hospitality business for a couple of decades shared his motto with me: inspect, don’t expect. I don’t care for that idea when it comes to people; I’d prefer to believe...

Harry Styles, Nicholas Megalis, Vine, and Real Influency

by Jeff Yablon | Aug 23, 2013 | Influency, Marketing

If you were a little girl, I’ll bet I know which one of these guys you’d find more appealing. Well, it turns out that on Vine, Harry Styles way out-pulls Nicholas Megalis, too. But the creator of ‘mad gummy money’ is doing pretty well if you...

If You’re Not The Customer, You’re The Product — Seth Godin

by Jeff Yablon | Aug 9, 2013 | Influency, Marketing

Here’s a fact: you’re either listening or talking, all the time. Every minute, every day, if you’re not the customer, you’re the product. And you need to decide, each minute (or however you break down the math, but you get the idea, right?)...

What Exactly IS an ‘e-Book’? (Truth About Content Marketing)

by Jeff Yablon | Aug 2, 2013 | Content, Influency, Marketing

A long time ago, I found myself playing with a piece of software that used “hypertext”. I’m talking a VERY long time ago; the Internet existed, but nobody was on it yet, and this hypertext-using software was designed to link things on a single...

‘Less Fit for Reflection Than a Fight’ and Influency

by Jeff Yablon | Aug 1, 2013 | Content, Influency, Marketing

This week, President Obama sat for a short interview with David Blum, the editor of Amazon.com Kindle Singles. My compliments to Mr. Blum for conducting a back-and-forth with the leader of the free world that was actually interesting (you can get it here). It...
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