by Jeff Yablon | Dec 19, 2013 | Influency, Marketing, Media
In yesterday’s piece on the pervasiveness of duplicate content I promised you a discussion of the perfect storm in Influency Marketing. Here it is, and it’s all shiny and pretty! Just as ‘there are too many blogs’, there are an awful lot of...
by Jeff Yablon | Dec 9, 2013 | Influency, Marketing
In our increasingly interconnected world, you’d better be working on your Influency. For years, one of the methods I’ve espoused for growing the ways in which you touch a wider community has been through coopetition, where you stop looking at others as...
by Jeff Yablon | Dec 3, 2013 | Content, Influency, Marketing
We’re approaching the four-year anniversary of this post about how C|Net’s managing editor gave me a hard time for contributing to one of the discussions at C|Net. Crazy, right? I think about that story frequently; as time has marched on and the need for...
by Jeff Yablon | Nov 14, 2013 | Influency, Marketing
These two boxes contain the same thing. Not the same thing in the way generic pharmaceuticals are the same, where the drug is chemically identical but might be produced differently by one manufacturer than another, by the way; Fuji and Polaroid Instant Film are...
by Jeff Yablon | Oct 15, 2013 | Content, Influency, Marketing
I’ll bet you haven’t thought very much about where The President of The United States intersects with cupcakes. Last week, I told you a story about politics and Facebook conversations in a discussion of the volume of Influency available to President Obama....
by Jeff Yablon | Sep 24, 2013 | Business Process, Influency, Marketing
When we started throwing around the word Influency, we we trying to describe what we do at Answer Guy Central. Are we business consultants? Marketing people? Really good techno-weenies? The answer to any of those is ‘yes’, but one of the things I’ve...
