by Jeff Yablon | Jun 13, 2013 | Influency, Marketing
A lot of years ago, even before I was The Computer Answer Guy, I was … well I was the Computer Answer Guy, but we didn’t call it that. This was a very different time; people spent thousands of dollars on computers they understood little or nothing about...
by Jeff Yablon | Jun 10, 2013 | Influency, Marketing
Imagine, if you will, that you’re trying to get noticed. The Internet is a big place, and absent Influency getting your brand noticed becomes harder every day. So, one more time, with gusto: Self-promotion is OK. I wrote about self-promotion last week, and for...
by Jeff Yablon | Jun 6, 2013 | Influency, Marketing
The other guys are coming to get you. Let ’em. In fact, if you’re after Influency, you’d better let the other guys get close. I haven’t mentioned coopetition in a while, and it occurred to me this morning after reading a piece at...
by Jeff Yablon | Jun 3, 2013 | Influency, Marketing
One of the hallmarks of Answer Guy Central, both in terms of what we get done for our clients and how I write the words you find here most days, is that we consider and act on many different variables. In a world becoming both bigger and smaller at the same time—and...
by Jeff Yablon | May 31, 2013 | Content, Influency, Marketing, Search Engine Optimization SEO
This morning, I searched Google Images for the phrase ‘self-promotion optimization’. The first three results are what you see above; they’re all books. Each espouses and teaches the same thing: it’s OK to be self-promotional. In fact, being...
by Jeff Yablon | May 30, 2013 | Influency, Marketing
This story is about toys and fun, but its message is deadly serious. Apple is making a lot of mistakes. I’ve been saying this almost since the moment we lost Steve Jobs. Nobody else “got it” the way Steve got it. Apple all but disappeared...
