by Jeff Yablon | May 10, 2013 | Content, Customer Service, Influency, Marketing
Influency takes a lot of work. And sometimes what was influence-y yesterday is less so today. This is why, even though there’s nothing about Influency that you couldn’t make happen yourself if you had the time, you hire The Answer Guy. Here’s a new...
by Jeff Yablon | May 6, 2013 | Content, Influency, Marketing
I love the coincidences that happen in the pursuit of Influency. Like coming across the picture you see here at a blog about Intellectual Property, just a few days after telling you how we handle image copyrights. Or that Seth Godin, a marketing legend who feels as...
by Jeff Yablon | Apr 29, 2013 | Content, Influency, Marketing, Media
How does this book factor into a discussion on Influency? If you’re looking for a quick read/impossible-(for most people)-roadmap-to-Influency, use this link or click the picture at the top of this piece and get your hands on a copy of It’s Not About The...
by Jeff Yablon | Apr 19, 2013 | Content, Influency, Marketing, Media
You can build a web site in an hour, but it’s a very bad idea. On the other hand, if you talk about building a web site in one hour, enough, in the right way, and in the right places, people notice. And Google notices, which is equally—maybe more—important. Now,...
by Jeff Yablon | Apr 16, 2013 | Influency, Marketing
Who is this man? I’d like to tell you that there’s an Answer Guy Action Figure, but alas, this follicly-challenged devil is one Seth Godin. Seth, who’s been mentioned more than a few times at Answer Guy Central, is a fantastically successful and...
by Jeff Yablon | Apr 12, 2013 | Content, Influency, Marketing
About a month ago, a UK-based Marketing consultancy called Click Consult did something smart. Click Consult posted and started updating the collective words of wisdom of Google’s Matt Cutts to a web site they registered call The Short Cutts (and Matt’s...
