by Jeff Yablon | Jun 23, 2010 | Business Process, Marketing, Media
If you live in New York City you know The Village Voice. In fact, even if you don’t live in The Big Apple you’ve probably heard of what was once an important, influential weekly newspaper. The Village Voice has become irrelevant. Why? A few days ago, I...
by Jeff Yablon | Jun 7, 2010 | Business Process, Design, Marketing, Media
Last week, I came across a news story that made me think, and got me talking with a colleague or two. You probably saw or read it: a woman sued Google when the directions she got from Google Maps put her in the wrong place at the wrong time at she was struck by a...
by Jeff Yablon | May 20, 2010 | Business Process, Marketing, Media
Yesterday I picked on my buddy Chris Brogan. Again. A genuine social media guru and one of the great successes in the field, Chris, like wine guy Gary Vaynerchuk, has become so much a victim of his own success that his missives lately have been reduced to Tony...
by Jeff Yablon | May 19, 2010 | Business Process, Marketing, Media
There’s an old saying: the only bad press is no press. I hope Chris Brogan believes in that because as much as I like the guy personally and think the focus behind his work is solid I’ve found myself criticizing him more and more lately. Chris and I...
by Jeff Yablon | May 17, 2010 | Business Process, Marketing, Media, Search Engine Optimization SEO
A dirty secret of the publishing business: most press outlets care more about the headlines they use to get your attention than they do about the stuff that comes after. Back in the day when I ran IYM Software Review and occasionally freelanced for big magazines like...
by Jeff Yablon | May 10, 2010 | Business Process, Marketing, Media
I’m neither a famous actor/celebrity type nor a dictator (although my kids might argue with the second half of that statement). But I use Twitter, and by now I hope you do, as well. There’s really no more effective way for a business to stay in touch with...
